Legal

Terms of Service

Last updated: 1 July 2026

1. Who we are

Charmz ("the App", "we", "us", "our") is operated by Noviq Labs Limited, 74-78 Stanley Street, Won Hing Building, Flat 5, 4/F, Central, Hong Kong, company registration number 80611241.

2. Acceptance of these terms

These Terms of Service ("Terms") form a binding agreement between you and Noviq Labs Limited governing your use of the Charmz app and this website. By downloading, accessing or using Charmz, you agree to these Terms. If you do not agree, please do not use the App.

3. What Charmz is

Charmz is an entertainment app: a game that suggests conversation openers and playful dares to help you practise approaching and talking to people in real life, solo or with friends. The openers and dares are provided for fun and encouragement. They are suggestions, not professional, dating, psychological or legal advice, and results are never guaranteed.

4. Eligibility

Charmz is intended for a general, adult audience. By using the App you confirm that you are old enough to form a binding contract in your country of residence and that you are legally permitted to use the App. You are responsible for making sure your use of Charmz is lawful where you are.

5. Your licence to use the App

We grant you a personal, limited, non-exclusive, non-transferable and revocable licence to use Charmz for your own private, non-commercial use, in line with these Terms and the rules of the app store you downloaded it from. You may not copy, resell, reverse-engineer, or otherwise misuse the App or its content.

6. Respectful and lawful use

Charmz is about being brave, charming and respectful, never about pressuring or harming anyone. Success means daring to try and staying kind, not "getting a result".

When using Charmz you agree that you will:

  • Treat other people with respect and courtesy at all times.
  • Accept a "no" gracefully and never pressure, follow, harass, intimidate or degrade anyone.
  • Respect other people's personal space, boundaries and privacy.
  • Never use the App to harass, threaten, deceive, or harm any person, or to break any law.
  • Use your own judgement and adapt or skip any opener or dare that is not appropriate for the situation.

You are solely responsible for what you say and do. Misusing Charmz to harass or harm others is a serious breach of these Terms.

7. Real-world interactions are at your own risk

Charmz encourages real-life interactions, but those interactions happen entirely between you and other people, in the real world, outside our control. You take part at your own risk. We are not a party to, and are not responsible for, anything that happens as a result of you approaching or talking to someone, including any consequences of another person's reaction. Always prioritise your own safety and the comfort and consent of others.

8. Premium and subscriptions

Charmz offers a free tier (Classic) and an optional paid subscription, Charmz Premium, which unlocks additional situations, the Brutal level and new content. Premium is offered as an auto-renewing subscription, for example a monthly plan (€9.99) or a 6-month plan (€39.99). Prices may vary by country and over time, and the current price is always shown before you buy.

All payments are processed by the app store you purchased through (Google Play or the Apple App Store). Your subscription automatically renews at the end of each period unless you cancel it beforehand. Subscription management is handled through your app store account.

9. Cancellation and refunds

You can cancel your subscription at any time in your Google Play or Apple account settings; the cancellation takes effect at the end of the current billing period. Refunds are handled by the relevant app store in accordance with its policies. Any statutory consumer rights you have in your country of residence remain unaffected by these Terms.

10. Intellectual property

Charmz, the Charmz name and logo, the app design and all openers, text and content in the App are owned by Noviq Labs Limited or its licensors and are protected by intellectual property laws. Your licence to use the App does not transfer any of these rights to you.

11. Disclaimers

The App is provided "as is" and "as available". To the extent permitted by law, we make no warranties that the App will be uninterrupted, error-free, or that it will produce any particular social or personal outcome. The openers and dares are for entertainment and are used at your discretion.

12. Limitation of liability

To the fullest extent permitted by law, Noviq Labs Limited shall not be liable for any indirect, incidental or consequential damages, or for any loss arising from your real-world interactions or your use of the App. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including mandatory consumer protection law in your country of residence.

13. Termination

You may stop using Charmz at any time. We may suspend or end your access to the App if you breach these Terms, in particular the rules on respectful and lawful use, or if we stop offering the App. Provisions that by their nature should survive termination will continue to apply.

14. Changes to the service or these terms

We may update the App and these Terms from time to time, for example to reflect new features or legal requirements. The current version is always available at this address, with the date of the last update shown at the top. If we make significant changes, we will take reasonable steps to let you know. Continuing to use the App after changes take effect means you accept the updated Terms.

15. Governing law

These Terms are governed by the laws of Hong Kong, without prejudice to any mandatory consumer protection rights you have under the laws of your country of residence. Where you are a consumer in the EU, the UK, Switzerland or the DACH region, you keep the protection of the mandatory provisions of the law of the country in which you live.

16. Contact

Noviq Labs Limited
74-78 Stanley Street, Won Hing Building, Flat 5, 4/F
Central, Hong Kong
Email: [email protected]

© 2026 Noviq Labs Limited. All rights reserved.